Why Amazon Silk Should Scare You

Fire by Chris Espinosa

Amazon will capture and control every Web transaction performed by Fire users.  Every page they see, every link they follow, every click they make, every ad they see is going to be intermediated by one of the largest server farms on the planet.  People who cringe at the data-mining implications of the Facebook Timeline ought to be just floored by the magnitude of Amazon’s opportunity here.

Faster web browsing is a great sales pitch to consumers, but the real play here is targetted advertising.  Amazon will know what you like, and how frequently you search for it.  It’s a privacy nightmare.

Google and Facebook will be green with envy.