Bryan O'Malley
“…and if I claim to be a wise man, it surely means that I don't know.”

TV is Broken

TV Is Broken by Patrick Rhone

“What’s a commercial?”, she asks. “It is like little shows where they tell you about other shows and toys and snacks.”, I explain. “Why?” “Well the TV people think you might like to know about this stuff.” “This is boring! I want to watch Shrek.”

This echos what I see with my own kids. They have become so accustomed to the DVR and AppleTV that they think of Live Television as something foreign.

Even at 5 years old, my daughter still struggles to understand why I can't just fast forward through all the commercials to get to the good stuff.

TV Broadcasters take note. The next generation has no patience for your 3 minute blocks of annoying commercials at ear-splitting volumes. Find a better solution now, or you'll be relegated to the scrap pile like the newspaper and radio industries.

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