Target will now price-match Amazon

Target will now price-match Amazon, other retailers year-round

Target also plans to match rates from Walmart, Best Buy, and Toys R Us if customers should find the same item priced lower there.

Smart move. Target already had the best brick-and-mortar retail shopping experience. Now they have the best prices too. This is their play to crush WalMart and BestBuy.

Game on.