Apple CEO Tim Cook Apologizes for Maps

A letter from Tim Cook on Maps

At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment.

Say what you will about Apple, but their leadership isn’t afraid to stand up and admit when the company has faultered.

While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze

Well played.  Of course Apple would love everyone to use their new Maps application, and help it improve.  In the long run, however, Apple wins no matter which app you use — as long as it’s running on an iPhone.
I wouldn’t want to be working on that Maps team today though.  I suspect they’re going to be burning the midnight oil for quite a while.