3 reasons why Apple will NOT release an iPhone Nano

iPhone NanoPut down the Kool Aid and take a step back folks.  Apple will NOT release an iPhone Nano this year, despite what you may be hearing from many “trusted industry analysts”.

In fact, the very idea of an iPhone Nano is just plain crazy, and here’s why:

1.  No one wants it.

No, you really don’t.  There’s a reason that Ferrari doesn’t make a station wagon.  No one wants it.  They want an actual Ferrari.  A cheaper model that just happens to have that iconic logo on the hood just isn’t the same.  You want the real deal.

The same is true with the iPhone.  No one wants a watered-down iPhone Lite.  They want an actual iPhone, that plays all those addicting games and does all those fantatical things you see on the TV commercials.  A lesser phone with an Apple logo on the back just wouldn’t make you happy.

2.  It makes no financial sense.

Apple makes more money that anyone else in the mobile industry.  Period.  Why would they jeopardize that by pushing out a discount iPhone?  Do they really want people buying a cut-rate handset with razor thin margins instead of their flagship cash cow?  No way!

Steve Jobs is smart enough to know that it’s not how many units you sell, it’s how much profit you make per sale, and right now Apple is making money faster than they can count it.  They won’t do anything to rock the boat as long as the proft trend line is shooting towards Jupiter.

3.  It just wouln’t work.

To make the iPhone smaller — in both price and size — Apple would face a mountain of technical hurdles that just make the project impractical.

A smaller device means a smaller screen.  That would require every app to be rewritten to handle the new screen dimensions, or some kind of emulation that would handle the resizing for you.  That’s messy.

“But wait, Apple already did this with the iPhone 4!”  Not quite.  Apple was very careful to make the resolution of the iPhone 4 exactly twice the size of the older iPhones.  That makes the upscaling very simple.  An iPhone Nano, on the other hand, couldn’t be half the size of a standard iPhone.  It would be unreadable.  They’d have to go with an odd percentage like 33% smaller, which just makes the math crazy when scaling down an App.

Does Apple really want to release a phone that makes all of their 300,000 “magical” apps look like crap?

Taking out other features to reduce the build cost would introduce even more problems.  What do you remove?  The GPS?  The Accelerometer?  The Camera?  Any one of those would suddenly make huge amounts of Apps unusable.  I can’t see Apple investing the considerable R&D effort to solve these major problems for a device that will net them less profit, can you?



Take a step back and think it through.  A smaller iPhone makes no sense, and would probably do more harm than good.  Look for the iPhone 5 to be Bigger and Better, not Smaller and Less Capable.